James_March-April_2026_web - Flipbook - Page 85
both immediate visitor spending
and lasting global exposure that
strengthens the state’s reputation
as business-friendly and internationally competitive.
welcomed more than 3.4 million
visitors, supported over 15,000
jobs, and generated an estimated
$1.9 billion in economic impact— a
clear demonstration of how strategic investment in public assets
delivers measurable returns well
beyond downtown Atlanta. Analysis of direct spending with vendors,
businesses, and employee shows
that the GWCCA and its managed
facilities collectively drive economic activity in 101 of Georgia’s 159
counties, totaling over $290 million.
Statewide Economic Impact
While located in Atlanta, the
economic benefits of the Authority’s campus extend far beyond
the city limits, touching communities across the state. Visitors and
exhibitors attending conventions,
conferences, and major events
spend money not only on hotels
and dining in Atlanta, but also on
transportation, suppliers, local
vendors, service workers, and small
businesses throughout Georgia.
These activities connect directly
to statewide assets such as the
Georgia Ports, which play a critical role in supporting logistics,
trade and the movement of goods
that sustain event operations and
broader commerce. In this way,
A STATEWIDE HEAT MAP ILLUSTRATES
ECONOMIC ACTIVITY IN COMMUNITIES
ACROSS GEORGIA.
these events serve as gateways for
broader economic engagement—
introducing decision-makers and
investors to Georgia’s workforce,
infrastructure, global connectivity
and exceptional quality of life.
In fiscal year 2025, the Authority’s campus hosted 152 events,
Investment & Excellence
The meetings and events
industry is evolving rapidly and
maintaining Georgia’s position as a
premier destination cannot be taken
for granted. Peer cities-- including
Orlando, Dallas, Nashville, Houston,
and Las Vegas— continue to invest
aggressively in convention infrastructure and hospitality. Georgia
must do the same— thoughtfully,
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